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In the dynamic realm of digital marketing, A/B testing stands as the tried-and-true method for determining which ideas yield the most favorable results. As marketers strive for precision in their campaigns, the integration of advanced link shortening services emerges as a game-changer in the A/B testing arena.
UTM stands for Urchin Tracking Module, it is a convention of adding analytics parameters to a web link. A quick guide how to use UTM's with link shortening.
It's crucial to be aware of the potential security pitfalls that lurk beneath the surface. In this article, we'll delve into the security considerations when using link shortening services and explore measures to mitigate risks.