
UTM stands for Urchin Tracking Module, it is a convention of adding analytics parameters to a web link. A quick guide how to use UTM's with link shortening.
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UTM stands for Urchin Tracking Module, it is a convention of adding analytics parameters to a web link. A quick guide how to use UTM's with link shortening.

In the dynamic realm of digital marketing, A/B testing stands as the tried-and-true method for determining which ideas yield the most favorable results. As marketers strive for precision in their campaigns, the integration of advanced link shortening services emerges as a game-changer in the A/B testing arena.

In the ever-evolving landscape of digital marketing, QR codes have emerged as powerful tools for seamless user engagement. As we delve into the world of QR codes, one key enhancement stands out — the integration of smart links. Let's unravel the advantages that smart links bring to the realm of QR codes, transforming them into dynamic and traceable assets.