
UTM stands for Urchin Tracking Module, it is a convention of adding analytics parameters to a web link. A quick guide how to use UTM's with link shortening.
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UTM stands for Urchin Tracking Module, it is a convention of adding analytics parameters to a web link. A quick guide how to use UTM's with link shortening.

In the ever-evolving landscape of digital marketing, QR codes have emerged as powerful tools for seamless user engagement. As we delve into the world of QR codes, one key enhancement stands out — the integration of smart links. Let's unravel the advantages that smart links bring to the realm of QR codes, transforming them into dynamic and traceable assets.

It's crucial to be aware of the potential security pitfalls that lurk beneath the surface. In this article, we'll delve into the security considerations when using link shortening services and explore measures to mitigate risks.